Challenge
Lack of cohesion across brand touchpoints and delayed turnaround times for assets.

Solution
Developed design language strategy for social media, webinars, blogs, email campaigns, paid ads, etc.

For my first design challenge, I utilized a new logo, typeface, and palette to communicate value prop in clean design language.

 

I collaborated with the Product team to create simplified product UI for visuals and worked closely with the CMO and CEO to articulate benefits in the copywriting.

Challenge

Lack of diversity in brand illustrations and photography.

Solution
Modified character illustrations to reflect diversity. Codified and added to brand guide for marketing and product designers.

Challenge

Build and expand ZoomInfo brand during hypergrowth with limited resources, while also building a diverse team and inclusive culture.

Solution

Defined evergreen design principles, codified design language and supported the team through numerous acquisitions, product expansions, and rapidly changing priorities while standing up new creative capabilities. 

ZoomInfo Case Study

I was hired as the first Creative Director of ZoomInfo.

In my first two weeks, I was tasked by CMO, Hila Nir to redesign key website pages that were under performing.
And so began my journey on the SaaS rocket-ship that had the most successful tech IPO in ten years.

Challenge

Launch Engage, the first ZoomInfo subdomain.

Solution

Proposed scaleable brand strategy. Developed design system to begin shift from house of brands to branded house.

© 2021 AIMEE BIDA