New Brand in The Fenway

I created new brand and placemaking for 401 Park, a renovated mixed-use historic building in The Fenway.

Sub-Brand Architecture

I led strategy for brand architecture and design language for ZoomInfo's Engage.

Brand Refresh Strategy

I led strategy and ideation for full-channel campaign and brand refresh for OptFit & Healthworks.

Rebrand and IPO!

I was recruited as ZoomInfo's first Creative Director, and built ZoomInfo brand from the ground up.

Upleveled Brand Refresh

I led a Brand Refresh Sprint where we upleveled design, product UI, storytelling, and product messaging across all pages..