New Brand in The Fenway
I created new brand and placemaking for 401 Park, a renovated mixed-use historic building in The Fenway.
I led strategy for brand architecture and design language for ZoomInfo's Engage.
Brand Refresh Strategy
I led strategy and ideation for full-channel campaign and brand refresh for OptFit & Healthworks.
Rebrand and IPO!
I was recruited as ZoomInfo's first Creative Director, and built ZoomInfo brand from the ground up.
Upleveled Brand Refresh
I led a Brand Refresh Sprint where we upleveled design, product UI, storytelling, and product messaging across all pages..